As I was doing some research for a project this morning, I found a lot of articles and resources that reaffirmed what I already knew: that online brand management (even if that brand is YOU) matters. Creating useful content and building your online reputation as an authority can help create traffic to your website, translating into increased sales.
I’m not selling anything… yet. One day soon, I hope to have books available to sell. Until that time. I’ll be posting here and occasionally reminding you that marketing isn’t a dirty word. Far from it, marketing matters.
If you’re looking for social media consulting, I’m available.