I recently got an email from a friend who’s just getting started using social media to reach out to new audiences. In replying to her, I thought perhaps some of you might find my reply helpful. I offer it up here for anyone who can use this help:
My friend writes:
Howdy do! I am starting to revise my blog stuff/website through the coaching resource I had mentioned to you.
I have some new action happening below. You are most welcome to attend any of my stuff pro-bono, cause I just sooooo appreciate your willingness… I was curious, how can I connect with other bloggers or get my blogs more noticed? I had “email@example.com’ who liked my blog. They are in NY and I have no clue how they found this latest blog. Should I just email back and say love to link to you..not sure what to say? And, I am not Tweeting yet or on google+, etc. yet… first things first.
I was just wondering where I might go to ‘get connected’? BTW… you are a great writer!!!!
have a great day!
Congrats on growing your blog audience organically! This is the beginning. Yes, I would definitely reach out via email and ask how they found you and if there are any particular blog topics that would be of interest to them. If (and this is a big if) the person is articulate, intelligent and has something to offer your blog visitors, you might ask them if they’d care to guest blog on your site. This is a great way to get their readers (assuming they have any) over to your site and vice versa. At the very least you can learn how they found you and consider generating more of the same kind of content/using similar tags for your posts.
One of the best ways to “meet” other bloggers is by visiting their sites and leaving comments. I follow a number of blogs – new posts get emailed to me – and when I see a subject I feel like commenting on or read a particularly good post, I have a link in the email that allows me to quickly and easily visit their site and comment on it. Your blog comments should ALWAYS include a link to your site. You never know when someone will agree with what you’ve said and want to read more.
I get a lot of new blog readers from Twitter because every new post is tweeted out to my followers. It’s one of those games where having a large audience helps you get more readers/followers but getting started is slow.
I’d love to come to a workshop or attend a teleconference but the week of the 25th is our big trade show in San Francisco and I am committed all week. Maybe a Ben Lomond workshop? I’d love to see what you offer and if there’s any way I could develop a social media aspect to the classes to help your students amplify their coursework if appropriate. Let me know what you think of that and if it works with your vision.
I’m so glad you like my writing. It’s always good to hear that you’re appreciated!
All the best,
Question, readers: how do YOU grow your audience? Any hints or tips to share with my friend? I know she’d love to hear what worked for you. Thanks!